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Helionova

🧠 Persuasion Strategy Builder

Map your business to the 7 classic persuasion appeals with scientific precision 🎯

Session 3.25PSB-304

🎯 Business Intelligence Input

Describe your business, audience, and positioning to unlock scientifically-proven persuasion strategies 🚀

Brand Capsule

💡 Include: Industry, audience demographics, brand values, positioning, competitive advantages

🎭 The 7 Classic Persuasion Appeals

Bandwagon Appeal

Convince people to join because "everyone else is doing it"

Testimonial Appeal

Use endorsements from customers, influencers, or celebrities

Snob Appeal

Position the product as exclusive, luxurious, or high-status

Plain Folks Appeal

Present the brand as relatable, everyday, "just like you"

Patriotism Appeal

Tie the brand to pride in country, community, or heritage

Expert Appeal

Back the product with authority figures or technical expertise

Logical Appeal (Logos)

Persuade with facts, evidence, and rational benefits

🧠 Persuasion Strategy Builder • Session 3.25 • Agent PSB-304

Transforming generic advertising into scientifically-grounded campaigns through proven psychological frameworks 🚀